Hooks that work, written for you
Write scroll-stopping scripts from any viral video, winning ad or product link in minutes.
Paste a viral video or winning ad. HOOKIO finds the hook, angle, and structure that make it work, then helps you create your own script for your product and audience.
TikTok Instagram Facebook YouTube
Try it free. No credit card required.
5 video analyses every month · No credit card required
Built for TikTok Shop affiliates, UGC creators and social-commerce sellers.
Still Creating Content the Hard Way?
Stop scrolling, guessing, copying and rewriting. HOOKIO turns winning content and product ideas into original scripts built for short-form video.
The Old Way
8 steps- 1Scroll for inspiration
- 2Save a bunch of videos
- 3Rewatch everything
- 4Figure out the hook
- 5Guess why it worked
- 6Ask ChatGPT to rewrite it
- 7Fix the “AI sounding” script
- 8Do it all again tomorrow
Result: Lots of work. Still guessing what will work.
The HOOKIO Way
Just 3 steps1. PASTE
A viral video, winning ad, or product link
2. HOOKIO DOES THE THINKING
Finds why a video or ad works — or the best ways to sell your product.
HooksSelling AnglesStructureContent Ideas3. CREATE YOUR SCRIPT
Your product. Your audience. Your voice.
Result: From inspiration to your own scroll-stopping script.
How it works
From inspiration to script in four steps
- Step 1
Paste a video
Any TikTok, Instagram, Facebook or YouTube link — or upload the file.
- Step 2
HOOKIO analyzes it
What's said, what's on screen, and how the video is built.
- Step 3
Understand why it works
The hook, the psychology and the structure, in plain English.
- Step 4
Create your version
An original script for your product and your platform.
Product
See the strategy. Then write your own.
The breakdown shows the hook, why it works and the structure first. Advanced analysis is one click away when you want to go deeper.
Vitamin C serum · Version 2
0:42Honestly? I thought a ₱199 serum was a waste. Day 10 — look at this.
Two drops, morning only. Here's my cheek on day one…
Same light, same camera. The dark spot is half the size.
It's in the yellow basket — grab it before the promo ends.
Skincare hooks
3 scripts
Kitchen demos
4 scripts
Before / after
5 scripts
Never start from zero
Every script begins with a strategy that's already working.
Understand, don't copy
Learn the pattern behind a winner. Your words stay 100% original.
Ready to film
Hooks, scenes, on-screen text and a shot list — not just a paragraph.
Everything in one place
Inspiration, products and scripts, organized and reusable.
Features
Research, analysis and creation — in one workspace
Research
- Paste links from 4 platforms
- Browse a creator's latest videos
- Upload your own files
- Save inspiration for later
Analysis
- Hook breakdown: verbal, visual, text
- Why it works, in plain English
- Story structure & framework
- Advanced: psychology, audience, funnel stage
Creation
- Original scripts up to 3 minutes
- Products from any store link
- Hook Lab, A/B tests & batches
- Script → editable 9:16 video drafts
Organization
- Video, product & script libraries
- Folders and favorites
- Version history
- Recording mode for filming
Who it's for
Made for people who sell with video
Post more product videos without running out of ideas.
- Study the videos already selling your product
- Get hooks and angles you haven't tried yet
- Write 3 variations for one product in minutes
You're Not Creating Alone.
Join creators and affiliates sharing what's working right now — scripting ideas, winning hooks, honest feedback and product ideas.
- Scripting ideas & winning hooks
- Creator feedback on drafts
- Affiliate & product discussions
- Weekly creator challenges
Free training
Learn How Top Creators Build Videos That Sell.
Free TikTok Shop Script Training — the frameworks behind videos that convert, broken down step by step.
- Hook psychology
- Video frameworks
- Script breakdowns
- Product positioning
- Affiliate content systems
Pricing
Simple monthly plans
Start free with 5 video analyses every month. Upgrade, downgrade or cancel any time.
Free
Learn what makes videos sell — free, forever.
₱0/month
- 5 video analyses / month
- 7 script credits / month
- Batches of up to 3 scripts
- Product link import
- No credit card required
Starter
For creators just trying it out.
₱499/month
- 15 video analyses / month
- 45 script credits / month
- Batches of up to 5 scripts
- Browse creators + background import
- Hook Lab + A/B test sets
Creator
Most PopularFor serious creators posting 2 videos a day.
₱1,299/month
- 45 video analyses / month
- 135 script credits / month
- 20 video render credits / month
- Batches of up to 10 scripts
- Script → video drafts
- Advanced & long-form analysis
Affiliate
For affiliates publishing 5 videos a day.
₱2,999/month
- 120 video analyses / month
- 360 script credits / month
- 60 video render credits / month
- Batches of up to 20 scripts
- Unlimited products
- Priority processing
- Unlimited video analyses / month
- Unlimited script credits / month
- Unlimited video render credits / month
- Batches of up to 20 scripts
- 5 team seats + shared library
- Priority processing & onboarding
Questions, answered
Can I try Scripter without an account?+
Yes. Paste a video link or upload a video on the homepage and Scripter analyzes it right away — no signup, no credit card. You'll see the hooks, framework and the start of the timeline. Create a free account to unlock the full breakdown, save it to your Video Library and create your own script.
What is Scripter?+
Scripter is an AI creative-research and scriptwriting tool for creators and affiliates. Paste a winning social video, see why it works — hooks, structure, psychology and selling framework — then turn that strategy into an original script for the product you promote.
Which platforms can I analyze?+
TikTok, Instagram, Facebook and YouTube (Shorts and long-form). You can also upload a video file directly.
Can Scripter analyze TikTok Shop videos?+
Yes. Paste the link and Scripter imports it in the background. Shop videos can take a little longer. If TikTok won't release enough of the media, you can upload the file and the same analysis continues.
Can I upload videos manually?+
Yes — upload MP4, MOV or WEBM files from your phone or computer (Choose from Photos / Files).
Does Scripter copy other creators?+
No. Scripter borrows the strategy — the hook type, structure and persuasion — not the creator's words. Every script is written fresh for your product, your voice and your platform.
Can I edit the generated scripts?+
Yes. Every script opens in the Script Editor where you can edit any section, rewrite with AI, generate new hooks, shorten, expand or create variations.
Can I save products?+
Yes. Save a product once in your Product Library (or import it from a link) and reuse it in every future script.
Can I create content from a product link?+
Yes. Paste a TikTok Shop, Shopify, Amazon or brand-site product link. Scripter reads the public product page, builds a product profile (facts from the page kept separate from AI suggestions) and lets you create scripts, hook tests, A/B test sets and vertical video drafts for it.
Can I save scripts?+
Yes. Scripts live in your Script Library with folders, favorites, statuses and version history.
How long can my scripts be?+
From 15 seconds up to 3 minutes, depending on your plan. Longer scripts get deeper structure — story, education, demonstration and objection handling — not filler.
Does Scripter guarantee my video will go viral?+
No. Scripter helps analyze creative patterns and build stronger scripts. It cannot guarantee views, sales or virality — your filming, product and audience still matter.
Is there a free plan?+
Yes. Every new account starts on the Free plan: 10 video analyses every month, script credits, product link import and Creative Lab batches — no credit card required. Upgrade any time for more analyses, bigger batches, A/B tests and video renders. Your videos, products and scripts always stay in your library.
What counts as an analysis credit?+
One completed video analysis uses one analysis credit. Reopening a saved analysis is free, and writing scripts, remixes or variations never uses analysis credits (they use script credits). Only Reanalyze spends a new analysis credit. You always see the credits an action will use before you start it.
Can I cancel anytime?+
Yes. You can cancel from Plans & Billing at any time. You keep access until the end of the period you paid for, and you never lose your saved work.
Turn Your Next Inspiration Into a Script
Paste one video. See why it works. Walk away with an original script.
Analyze a Video FreeNo signup needed to try · 5 video analyses every month · No credit card required